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NATIONAL ENVIRONMENT CAMPAIGN
Purpose: To present the true positive image of snowmobilers as the environmentalists we are.
Business Plan: Show that we are a low impact on the land sport, that our tracks go away with warm weather, and that we enjoy being with the land in all seasons. Define who a conservationist really is, who we are, the attributes of possible partners, and our enemy or detractors.
Course of Action:
- Build our image to the point that we are the pinnacle of environmentalism.
- Promote and participate in visible environmental practices.
- Initiate, promote and facilitate community improvement projects such as tree planting, road clean-up, park building and more.
- Participate in youth groups that have outdoor projects.
- Work with public schools to provide true science so that the extreme green teachers cannot mislead our youth about snowmobiling.
- Show our opponents our goal -- protecting the environment.
- Partner with our detractors on projects that meet an immediate common goal, especially in areas that present a problem.
- Associate ourselves with legislators and government agencies so they see us as environmentalists and good stewards of the land.
- Know what our opposition is claiming and have science ready to refute their claims.
- Focus on snowmobiling as a family sport.
- Be sure everyone knows the difference between wilderness and Wilderness.
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